The world of Luxury: To enter it, you need to have the right keys

News Desk

The luxury era has now reached its peak. Businesspeople, entrepreneurs, diplomats, politicians, merchants, restaurant and hotel managers, experts in human, social, medical, technological sciences, men, women, children, professionals and students…so many people who, amidst their race against time, are still looking for long-lost values, in a sector that knows no crisis. Covering varied and interdisciplinary fields, the world of luxury continues to evolve exponentially, with a very high recruitment rate. Mainly oriented towards the international market, the luxury industry is no longer exclusively aimed at a clientele belonging to a certain relatively advanced age, for with the digitalization of consumption and thus the digitization of luxury itself, the average age of individuals interested in the pursuit of luxury has dwindled in such drastic ways.

It goes without saying that setting foot in such a universe is not as crystal-clear a process. Increasingly, job seekers are requested to have skills not granted by academic training institutions, for to deal now professionally with upmarket clientele, staff and coworkers, it is of immense vitality to master the required high-tier toolkit of know-how and of well-polished soft skills. Luxury is the imperative, the discipline, the venerable deviation from what can be labelled as “mass market”. The mere pretense of carrying the keys to etiquette has fallen in shambles upon facing reality, when it is not really acquired. In a social sphere where cultural diversity calls for a growing demand in terms of tact, communication, attitude, service excellence, conflict management, improvement of self-image, protocol, socio-emotional intelligence… our behaviors and actions must be shaped to best respond to the situations arising before us, without going overboard or feigning human manners. Where everyone agrees on defining etiquette and courtesy as a code to “learn by heart” and to utilize whatever the situation or environment in which we are placed, AD Excellence would arrive at the right moment to help you forge the skills that lie dormant in you, by handing down to you a solid and unprecedented luxury culture via both individual and collective support.

AD Excellence’s carefully crafted programs fall into the following areas:

  • Quality and excellence in service
  • Business etiquette, savoir-vivre and protocol
  • Emotional luxury: exceed customer expectations
  • The art of the table and table service
  • Introduction into the art of wine tasting
  • Grooming and elegance
  • Etiquette, elegance and savoir-vivre in society
  • Communication and intercultural management
  • Codes and expectations of international clients
  • Conflict and complaint management
  • Train the Trainer in etiquette and protocol
  • Training and coaching for the “Gold Medal for Service Excellence”

These training programs are aimed at three types of clientele:

  • The luxury sector: prestigious hotels, gastronomy, tourism, luxury trade
  • The institutional sector: embassies, diplomats, ministries, governments, royalty
  • VIP private clients: UHNWI, business people, students, children

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